FlexScreen began in 2013 when CEO, Joe Altieri, took to his garage and invented "the world's first and only flexible window screen" to solve all of the problems with the frustrating, 100-year-old technology of traditional screens.

A few years and several patents later, FlexScreen hit the marketplace and began garnering attention. Joe wanted to take it further and make FlexScreen not just an industry name, but a household brand name as well. Through digital marketing efforts for the brand, FlexScreen gained the attention of producers of ABC's Shark Tank. Joe's appearance on the show in January 2020 resulted in a deal with the Queen of QVC, Lori Greinier.